Goyard epitomizes exclusivity. It does not advertise. It does not throw promotional parties. It does not seek celebrity endorsements. It does not give interviews to the media. It does not list or sell its products online. Everything one needs to know about the French malletier can be found in a book dedicated to its history; however, only 233 (a reference to Goyard’s flagship address at 233 rue Saint Honoré) copies of it were printed, it will never be published again, and it can be read by appointment only.